So we’ve been noticing an influx of retro-themed product releases the last year or so. General Mills released nearly all of their cereals in box designs from the 50s, 60s, 70s and 80s. Super Soaker re-released an ‘anniversary’ edition featuring their original logo. Nabisco’s Oreo and Ritz have released a funky minimalist style package that looks like 50s wannabe.
But today we want to talk to you about soda. The cause of–and solution to–all of a non-alcoholic’s problems. Pepsico have been very gracious in comforting my personal disdain of their new logos. Pepsi’s iconic orb now has a ‘personality’ and is turned at different angles for different product styles, and Mountain Dew got its Ounts cut off–the official name is now MtnDew.
With its new ‘Throwback’ collection, Pepsi has quelled my hatred of the logo and name butchery and also reverted back to the very core of the original soda water industry. The cans are dressed in original logos–Pepsi’s 1930s/40s style logo, Mountain Dew’s 60s-90s style logo. Very aesthetically pleasing stuff.
And the sodas contained within are made with 100% real cane sugar–something the mainstream industry hasn’t done in decades. Nowadays sodas are made with the cheaper byproduct of corn syrup. While it makes Pepsi Throwback taste fantastic, I was rather disappointed in the taste of Mountain Dew… perhaps the citrus flavor gets dampened with real sugar being added in.
No clue on how long Throwback will be around, but here’s a little tip–when and if they do go away, and you still crave a soda made of real sugar, try ‘Dublin’ Dr. Pepper. Made in a small Texas town, its a bit more expensive but is really really tasty. Visit www.dublindrpepper.com to learn more.